A few examples include the following. It might be helpful to highlight here the outcome of an unplanned but in‐depth discussion at the first project workshop about why funders will not just agree that hybrid journals should be compliant with Plan S. Society publishers believed strongly that the hybrid model should be retained as a compliant option for Plan S, along with some form of agreement or control to avoid potential for, or perception of, double‐dipping. In particular, they desire transparency around, and more influence over, how revenues from transformative agreements are allocated across proprietary and society‐owned titles. Of our STEM respondents from the USA, 50% were extremely or very interested in this model, but not a single HSS respondent from the USA felt the same way (although this may reflect the small sample size, with only two US‐based HSS society publishers participating). We probed our data carefully for differences between HSS and STEM publishers and found relatively little except for the large number of HSS society publishers who have publishing partners. Information Power was therefore tasked with identifying methods that could be used by society publishers to comply with Plan S requirements. We first analysed the online survey of society publishers to check if there were differences between respondents who identified as STEM or HSS societies. Our conclusion is that society publishers should consider all the business models this project has developed and should not automatically equate OA with article publication charges. Our respondents were generally mindful of costs and had thoughtful responses to questions about whether or not they would use the different approaches and why (see Fig. Efficiency gains will help with a transition to OA, and there are some well‐established ‘tricks of the trade’ that remain viable, whether that is changing journals, collaborating, or outsourcing.
A rational approach to a fully OA world where money is available for authors to pay to publish is to increase your article market share. Large publishers who publish on behalf of learned society publishers are also grappling with new challenges in the transition to OA. Wise Ink’s impressive 2018 award-win season can be attributed to their preternatural vision for publishing books that strike a chord with audiences in the ever-evolving indie space. Publishers cannot be expected to bear all costs for these categories of researchers through APC waivers, particularly where this could involve a large proportion of authors for any one title. Several additional practical challenges with regard to transformative agreements were identified during our survey. This approach has been developed by the publishing team of the non‐profit publisher Annual Reviews (www.annualreviews.org/). This workshop agreed on principles for transformative agreements. Wise Ink, which just celebrated its 5th year in business, is bursting at the seams of their current office and have major expansion plans in the works.
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